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Mass Communications

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Introduction

This guide is a starting point for researching Mass Communications at the Dulaney-Browne Library. While this site is not intended to be comprehensive, it will help you to understand the various types of resources available in the library.

Articles, Books, the Web, and More

To find journal articles pertaining to your topic, click on the "Search EBSCOhost" link in the gray area above, then enter your search terms. By using this search box, you are simultaneously searching over 30 EBSCOhost databases which should result in a plethora of citations and full-text articles. Any articles not available electronically or in the library, may be borrowed from another library using Interlibrary Loan. If you find the results to be too broad or if you already have a well-defined topic, go to the “Articles” tab to search databases specific to your topic.

The library offers traditionally published monographs as well as books available electronically (ebooks) through Ebrary. To find these print materials and electronic resources click the “Search the Library Catalog” link, then enter your search terms in the box above. The “Books” tab offers additional subject-specific clues for searching the catalog.

The open web can also provide useful and high quality information, although each new website should be examined carefully to verify the authority of the author, the point of view or bias of the sponsor, and the quality of the information. The “Web” tab lists links to subject-specific websites.

Many of the sources linked in this guide are purchased by the library for your use. When you click on these links from a computer not connected through the campus network you will need to identify yourself by entering your campus network username and password. This is the same username and password as you use to access BlueLink and Desire2Learn.

Use the tabs above for more detailed instructions.

Questions? Ideas for Additional Resources?

Contact me: cwolf@okcu.edu or 405-208-5919

General & Individual Database Searching

General Search Box for EBSCOhost databases

Use this search box to search multiple EBSCOhost databases that are particularly useful for finding information on communications, broadcasting, advertising, graphic design, print media, and public relations. By using this search box, you will be searching these EBSCO databases: Academic Search Complete, Business Source Complete, Communication & Mass Media Complete, and Humanities International Complete.

Individual Databases

Here are direct links to the individual databases: 

Communication & Mass Media Complete - EBSCOhost database providing research in areas related to communication and mass media.

Academic Search Complete - A comprehensive scholarly, multi-disciplinary full-text EBSCOhost database.

Business Source Complete - Scholarly business EBSCOhost database, providing the leading collection of bibliographic and full-text content. The database also includes company profiles and business videos and images.

Directory of Open Access Journals - Multi-disciplinary database of free full-text scientific and scholarly journals including Film Studies titles (search the entire DOAJ or browse individual titles by going to the "Browse" screen and expanding the subject tree for Social Sciences - Media and communication).

Education Research Complete - An EBSCOhost database that is the definitive online resource for education research.

GreenFile - An EBSCOhost database that indexes scholarly and general interest titles, government documents and reports that offer a unique perspective on the positive and negative ways humans affect the environment.

Health Source (Consumer Edition) - An EBSCOhost database that provides consumer health information.

Humanities International Complete - An EBSCOhost database that provides thesaurus, author profiles, and a cited references search.

JSTOR – Full-text database of older scholarly journal articles including botany, humanities, education, history, social science, political science, social science, music, business, and statistics.

Project Muse - Database that provides access to current content from scholarly journals in the humanities and social sciences.

Complete List of Databases

Complete List of Databases Available Through DBL - use this link to see a list of all the databases available to you. Remember that many of the sources on this list are purchased by the library for your use. When you click on these links from a computer not connected through the campus network you will need to identify yourself by entering your campus network username and password. This is the same username and password as you use to access BlueLink and Desire2Learn.

Newspaper Articles

State Newspaper Links

The Oklahoman Archives (searchable database of scanned newspapers dating from 1901)

Digital Oklahoman - digital version of today's paper (and the past seven days available for browsing & searching)

National/International News

Newspaper Source Plus - an EBSCOhost database that includes 1,520 full-text newspapers. In addition, the database features television and radio news transcripts, videos and podcasts.

Regional Business News - an EBSCOhost database that provides comprehensive full-text coverage for regional business publications, incorporating coverage of business journals, newspapers and newswires from all metropolitan and rural areas within the United States.

Newspapers.com - web based portal to national & international online newspapers, providing access to today's headlines.

Finding Particular Journal Titles

Click on Communications and Journalism to find electronic and print journals in the field of Communications at the Dulaney-Browne Library. Please select the subcategory of your choice to see journal titles.

Using the Library Catalog

To find materials pertaining to Mass Communications, click the "Search the Library Catalog" link in the gray area above and then do your search. While the search default is set for "Keyword Relevance" you can use the drop-down menu to select other types of searches. If you're not sure where to begin, click on the suggested subject links below:

Advertising

Broadcasting

Graphic Design

Journalism

Mass Media

Public Relations

Additional subject terms can be found in the Library of Congress Subject Headings.

Browse the Shelves

Browsing the shelves may also be a useful exercise in finding resources. Typically books about the Media, Journalism and Publishing can be found in the 070, 300s, and the 650s call number ranges. These materials are shelved on the third floor of the library. Some are electronic books available online through Ebrary. To find books in other libraries and obtain them through interlibrary loan, try WorldCat.

Dewey Decimal Numbers for Communications
070 News media, journalism, publishing
380 Commerce, communication, transportation
384 Communications & Telecommunication
659 Advertising & Public Relations

Locations for Mass Communications Materials
1st floor Reference
2nd floor Professional Development Collection
3rd floor Circulating Collections
5th floor Oversize Collection (for items too tall for regular shelves)
Basement Circulating Storage

Internet Resources for Mass Communications

adViews A free digital archive of television commercials from the 1950s to the 1980s, this site provides access to commercials created or collected by the New York advertising agency Benton & Bowles. The archival collection is housed at Duke University's Harman Center for Sales, Advertising & Marketing History and is a collaborative project with the Digital Collections Program at Duke.

Encyclopedia of Television Includes more than 1,000 original essays from more than 250 contributors and examines specific programs and people, historic moments and trends, major policy disputes and such topics as violence, tabloid television and the quiz show scandal. It also includes histories of major television networks as well as broadcasting systems around the world and is complemented by resource materials, photos and bibliographical information.

Media History Project A University of Minnesota project that promotes the study of media history from petroglyphs to pixels.

Handy Reference Materials

The following titles are Reference books that are particularly handy for Communications Research. The print reference section is located on the first floor of the library.

For Broadcasting:

  • Broadcasting & Cable Yearbook (Reference 384.54 B863y)
  • Complete Directory To Prime Time Network and Cable TV Shows (Reference 791.4575 B791c7 1999)

For Advertising

  • Advertising Red Books (REF 659.1 Ad96)
  • Encyclopedia of Advertising (REF 659.1 G739e2)

For Journalism

  • Broadcast News Manual of Style (REF 808.02 M145b2) 
  • Media Writer's handbook: A Guide to Common Writing and Editing Problems (REF 808.02 M145b2)
  • Stylebook and Briefing on Media Law / AIP Associated Press (REF 808.06607 As849s42 2007)
  • New York Times Manual of Style and Usage (REF 808.027 Si15n )

For Graphic Design

  • Bedford Handbook (REF 808.042 H115b8 2010)
  • Graphics master 4 (REF 686.2 L54g4)
  • Artist's & Graphic Designer's Market (REF 700.25 Ar78)

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