Greetings Campus Community,
I sincerely thank the Oklahoma City University community for all the support you have given my division and me since I came on board as Vice President of Enrollment Management this past May. Now that fall 2012 enrollment has completed, our division is hard at work preparing for the 2013 entry terms. The number of new and revamped projects the offices of Graduate Admissions, Undergraduate Admissions and Student Financial Services are working on is quite numerous, but I want to take this time to tell you about just a few of our initiatives taking place this fall.
For starters, Undergraduate Admissions has started conducting admission interviews with prospective students with an interest in applying to Oklahoma City University. This is an excellent opportunity for the prospective students and their admission counselors to ask questions of one another and determine school fit. Currently, nearly 40 and counting potential 2013 students have completed admission interviews in Oklahoma, Texas, Kansas, Missouri, Arkansas, Arizona and Nevada.
The Graduate Admission office will expand its fall recruitment travel this year to smaller, private colleges and universities in southern Kansas and northern Texas. In the recent past, graduate recruitment coverage included only Oklahoma. This year we are broadening our coverage to reach more potential graduate students. Heidi Puckett, Director of Graduate Admission, has already received welcoming feedback from these schools' career services offices and they are eager for us to meet with some of their graduating students. A small sampling of universities the graduate team will be visiting includes: (in Kansas) Southwestern College, Kansas Wesleyan, Bethany College, and McPherson College; and (in Texas) Abilene Christian, University of Dallas, Southern Methodist, and Texas Wesleyan.
The Student Financial Services office is focusing on Financial Aid education to incoming students. For the first time in several years, paper award letters and statements were sent to families. A legend for understanding the bill's terms was also included. Taking this additional step beyond electronic notification allowed families more time during the summer to make financial arrangements. Kerry Horst, Freshman Financial Aid Counselor, recently authored a multi-page financial aid guide that will be sent to prospective students this fall. It has information and personal financial aid stories included to stress how early financial planning is the key to affordability.
Marketing efforts have also been revamped. For starters, each college/school was awarded a percentage of money from the Integrated Marketing budget for their own individual marketing efforts. On September 15, we debuted movie theatre ads at box offices in Dallas, Tulsa and Oklahoma City. Most of these will run through the end of October. We also began radio advertisements this fall on the top 40 radio stations in Oklahoma City, Tulsa, Lawton, Bartlesville, Wichita, Kansas City, Fort Smith and Fayetteville. The ads run twice daily, Monday through Friday, in the 3 to 4 p.m. and 10 to 11 p.m. time slots. Most radio ads will also run through the end of November.
I hope you all have your own successful semesters. I look forward to continuing to work with you in the year ahead as we convert our 2013 applicants into OCU students.
Vice President for Enrollment Management